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Service Innovation in Medical and Wellness Hotels: A Qualitative Analysis of Emerging Hybrid Formats

Year: 2026

Type: article

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2026.2729248

Author: Noelia Araújo Vila

Institution: Universidade de Vigo

Language: English

Topic: Global Healthcare and Medical Tourism

Subfield: General Health Professions

Field: Health Professions

Domain: Health Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W7212225017

FWCI:

Cites: 55

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