Year: 2026
Type: article
Abstract: Try this exercise: when planning a major gift strategy, start with the outcome you want and work backward. Identify the key goal, then map the conversations, introductions, cultivation steps and major decisions that will be required to achieve it. This flipped approach can reveal blind spots and help you shape a more comprehensive roadmap for success.
Source: The major gifts report
DOI: 10.1002/mgr.32891
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W7212239319
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