Work

Web cookies and AI chatbots as conversion catalysts: the mediating role of customer personalization in e-entrepreneurship

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Contemporary Marketing Science

DOI: 10.1108/jcmars-05-2025-0022

Authors: Abdul Wahab, Tanzeela Aqif, Maryam Azmat

Institution: National University of Computer and Emerging Sciences

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W7212260098

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Cites: 51

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