Transferring Trust: A Structural and Configurational Analysis of the Role of Brand Trust in Augmented Reality Adoption in Eyewear Industry
Year: 2026
Type: article
Study design: Observational Study
Source: Journal of Global Marketing
Authors: Akanksha Srivastava, Ganesh Prasad Sahu
Institution: Motilal Nehru National Institute of Technology
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7212387553