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Explainable AI in Marketing Analytics: A Governance Framework for Building Consumer Trust in Emerging Digital Markets

Year: 2026

Type: article

Source: Asia-Pacific Journal of Management Research and Innovation

DOI: 10.1177/2319510x261481895

Author: Jasmeet Kaur

Institution: Jagannath International Management School, Vasant Kunj, New Delhi

Language: English

Topic: Explainable Artificial Intelligence (XAI)

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W7212430949

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Cites: 19

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