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Unleashing the power of a smile: the impact of customer humor on employees' proactive customer service performance

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-04-2026-0874

Authors: Shanru Ai, Xiaoqian Wang, Chenglin Gui, Song Liu

Institution: Zhongnan University of Economics and Law

Language: English

Topic: Humor Studies and Applications

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

Funders: China Postdoctoral Science Foundation, Humanities and Social Sciences Youth Foundation, Ministry of Education of the People's Republic of China

Awards: G6414371613, G8915617270

OpenAlex ID: W7212527755

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Cites: 41

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