Work

Live-streaming strategy choices for online retail platforms: external recruitment versus internal cultivation?

Year: 2026

Type: article

Source: Kybernetes

DOI: 10.1108/k-12-2025-2940

Authors: Min Yang, Bowen Li, Xuanyu Wu, Liang Liang

Institutions: Hefei University of Technology, Hong Kong Polytechnic University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7213452076

FWCI:

Cites: 51

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