Digital Technology Adoption Conditioning Analysis Model in Agriculture
Year: 2026
Type: preprint
Abstract: Technological advancements have been responsible for a significant part of the growth in agricultural productivity in recent years. Digital technologies have a high potential to enable the development of the agricultural sector, reshape value chains, and significantly contribute to more productive, resilient, and transparent food systems; however, their adoption in Brazil remains uneven due to regional disparities and structural bottlenecks. The research investigated this problem to build and validate the Digital Technology Adoption Conditioning Analysis Model (MAC-AgriTech), through a case study with Brazilian agricultural data, encompassing the identification of conditioning factors, their territorial evaluation, and the proposition of actions, while providing structured data collection and analysis instruments. The spatial analysis revealed deep territorial asymmetries, concentrating resources and infrastructure in the South and Southeast regions. Econometric modeling demonstrated that digital adoption is primarily driven by the producer’s digital familiarity, connectivity quality, and property scale, with 77% of producers identifying acquisition and maintenance costs as the primary barrier. The transition to digital agriculture in Brazil requires targeted, multidimensional public policies—such as expanded rural connectivity, technical training, and subsidized credit—to overcome regional gaps, and to increase agricultural competitiveness, efficiency, and sustainability.
Source: Preprints.org
Authors: Isabela Santos, Eduardo Dias, Lidia Scoton
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7214109425