Purchase intention in short-video social commerce: the roles of hedonic motivation, utilitarian motivation, social presence and social support
Year: 2026
Type: article
Study design: Observational Study
Authors: Mai Thi Thu Le, Dinh Toan Nguyen, Dat Tien Hoang, Anh Thi Quynh Le, Anh Thi Tram Le, Ha Vu Thai Nghiem
Institution: National Economics University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7214435900