Work

The Two Trojan Horses of Mark Zuckerberg - From the Assistive Utility of Augmented Reality to the Biometric Analysis of Public Space

Year: 2026
Type: article
Abstract: Language of the Document: German / DeutschExtent: 106 Pages (Comprehensive Monograph / Scientific Research 2024–2026) Abstract:Technological progress is historically characterized by a fundamental ambivalence. Just as the discovery of nuclear fission provided the foundation for groundbreaking physical insights while simultaneously introducing systemic risks, the development of Augmented Reality (AR) architectures exhibits a dual nature. Across 106 pages, this German-language monograph analyzes the differentiation between the functional, assistive applications of smart data glasses—such as in medical technology, alpine navigation, or urban orientation—and their large-scale commercialization within the framework of the attention economy. The study examines the integration of continuous eye-tracking sensorics with predictive recommendation systems, alongside the implementation of automated facial recognition in public spaces. The research delineates the resulting implications for individual cognitive autonomy, information privacy, and the structural transformation of interpersonal communication.
Language: German
Open Access status: green
OpenAlex ID: W7214606958
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