Year: 2026
Type: article
Study design: Observational Study
Abstract: The current research aims to demonstrate the role of digital strategic orientation as an explanatory variable with its dimensions (customer orientation, competitor orientation, technology orientation) in the high performance of organizations as an independent variable represented by its dimensions (management quality, openness and work orientation, long-term orientation, continuous improvement and innovation, human resource quality) at Anbar University.The research used the descriptive analytical method for data and used the questionnaire as the main tool for collecting the basic information for the research, from the study sample that included 122 individuals from the academic and administrative leaders at Anbar University.The research hypotheses were tested using a set of statistical methods such as (arithmetic mean, standard deviation, regression coefficient, etc.) using the SPSS statistical program.The research reached a set of conclusions, the most important of which is that digital strategic orientation plays a positive role in the high performance of the organization under study, as well as the existence of an impact of digital strategic orientation on the high performance of organizations within the same organization.
Author: بسام محمد خلف
Institution: University of Anbar
Language: Arabic
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W7214763520