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Business Analytics as a Strategic Enabler in the Age of Artificial Intelligence

Year: 2026

Type: article

Abstract: The rapid advancement of artificial intelligence (AI) has transformed the contemporary business environment, redefining how organizations generate value, compete, and sustain growth. In this context, business analytics has emerged as a strategic enabler that allows firms to effectively harness AI technologies and convert data-driven capabilities into informed managerial decisions. Rather than functioning as a purely technical tool, business analytics now occupies a central position in organizational strategy.

Source: Archives of Management and Social Sciences

Author: Aslam, Madiha

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W7217101510

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