Year: 2026
Type: article
Abstract: This paper addresses the complex problem of business growth through a case study of the NMDC Group, based in the UAE. Employing an eclectic methodology combining case study, design thinking, and mixed methods, the study investigates employee engagement data from 2019 to 2023, with a focus on the post-merger year of 2022. The data is further examined within a performance management and culture change framework, aligning employee goals with company objectives for growth. A Guardian Growth and Enterprise (2GE) conceptual model is presented as a prototype for operational excellence, emphasizing the Guardian ethic of people care in synchronizing strategic, performance, and cultural processes. The study concludes by presenting the 5P Guardian Ecosystem Model as a holistic solution for sustainable growth, asserting that business growth is an outcome of people's growth, mediated by synchronized performance and cultural systems.
Author: Zaghloul, Yasser
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7217635826