Indian Parental Perceptions of New Age Careers: A Qualitative Study of Urban Families in Bengaluru
Year: 2026
Type: article
Abstract: Background: India's career landscape has expanded rapidly with the growth of technology-driven and non-traditional occupations, yet parents remain central to their children's career decisions. Little is known about how urban Indian parents perceive these new-age careers. This study explored parents' awareness, perceptions, beliefs and concerns regarding selected new-age careers, and developed a preliminary typology of parental orientations. Methods: A qualitative descriptive-typological design was used. Semi-structured interviews, guided by a 15-question protocol, were conducted with urban parents in Bengaluru whose children were in Grades 8 to 12. Data were analysed using reflexive thematic analysis supported by Commacad's Thematique qualitative research software. Results: Five themes were generated: Awareness and perception of career opportunities; Influence of social, cultural and generational viewpoints; Impact of technological advancements; Navigating career uncertainty; and Supportive career environments. Parents were largely open to new-age careers, but their support was conditional on long-term viability and a traditional degree as a safety net. Three orientations emerged: Open Co-Explorer, Cautious Supporter and Concerned Guardian. Conclusions: Parents negotiate between inherited beliefs about career security and a rapidly changing labour market. The typology offers career counsellors a preliminary framework for tailoring parent engagement.
Author: Soumya Sandeep
Institution: Jain University
Language: English
Subfield: Safety Research
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7218802842