Year: 2025
Type: article
Abstract: Generative AI (GAI) is a type of artificial intelligence that uses algorithms to learn from datasets and generate new outputs that are similar to, yet distinct from, the original data. These outputs can include text, question–answer responses, images, audio, video, design works, computer programming code, and synthetic data. Generative AI has become a topic of significant interest in the business sector, as it serves as a powerful tool for creators and designers across various industries. Its application in the workplace can enhance productivity and efficiency by saving time and improving workflow. Examples of its use in business include marketing, finance, education, manufacturing, services, artistic and entertainment creation, and content ideation. This article focused on explaining the meaning, capabilities, and roles of Generative AI in the context of supporting operations within the business sector, enabling the business community to better understand and prepare for the changes currently taking place. Factors influencing the future of Generative AI in the business world include the adoption of key technologies, their impact on business operations, and the assessment of challenges and risks—ultimately guiding businesses toward effective adaptation in the future.
Author: Na Nongkai, Suphaphon
Institution: Phranakhon Si Ayutthaya Rajabhat University
Language: Thai
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W7219287382