Year: 2024
Type: article
Abstract: Batik is one of the cultural heritages in Indonesia. Batik was designed to represent the various local wisdom of Indonesia such as the environment, culture, flora, fauna, society, even tradition and cultural building like temple. In the contemporary era, Batik has been used as fashionable apparel for universal purposes that successfully attract worldwide attention. Despite of this phenomenon, analyzing how the market interest in Batik is extremely needed since the fashion trend is growing rapidly. According to this fact, we proposed an intelligent analysis using artificial intelligence to analyze the market interest in Batik. Our proposed solution consisted of four main process which are brainstorming process, data collection process, data analysis process, and data representation process. According to the analysis process, this research work concluded that the neutral sentiment reaches the highest percentage of sentiment with the total percentage of 83%. This result indicates that markets are neutral or not interest enough in Batik. The analysis process also concluded that News obtained the highest total mentions indicating that Batik is not regularly mention in popular social media. According to those results, innovation or creativity about Batik is should be regularly generated in order to increase the market interest.
Language: English
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W7219490450