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Crafting the future of drinks: a TAM and Jd-R perspective on bartenders’ AI adoption

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Human Resources in Hospitality & Tourism

DOI: 10.1080/15332845.2026.2738985

Authors: Mohammad Alimohammadirokni, Nafas Emadlou

Institution: Texas Tech University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W7219718841

FWCI:

Cites: 72

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