Year: 2025
Type: article
Abstract: The integration of Artificial Intelligence (AI) into the media landscape is rapidly transforming both content creation and personalisation, presenting unprecedented opportunities alongside significant ethical challenges. This abstract outlines the critical ethical crossroads faced by the media industry as AI technologies become increasingly sophisticated and pervasive. On one hand, AI accelerates content generation, enables hyper-personalised user experiences, and potentially democratises media production. On the other hand, these advancements raise profound questions concerning authenticity, authorship, bias amplification, misinformation proliferation, data privacy, algorithmic transparency, and the potential for manipulation through finely tuned content delivery. We explore the inherent tensions between innovation and responsibility, examining the ethical dilemmas surrounding AI-generated content (including deepfakes and biased narratives) and the societal impacts of hyper-personalisation (such as filter bubbles, echo chambers, and the erosion of shared public discourse). Navigating this crossroads requires a critical examination of existing ethical frameworks and the urgent development of new guidelines and governance structures to ensure AI deployment in media aligns with human values, promotes fairness, and safeguards informational integrity. This exploration highlights the need for a multi-stakeholder approach involving technologists, media practitioners, policymakers, and the public to chart a responsible path forward.
Source: Education@ETMA
Author: Latha, Priya
Institution: Manonmaniam Sundaranar University
Language: English
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W7220150264