Year: 2026
Type: article
Abstract: This academic article aims to analyze the influential factors affecting the effectiveness of public e-service delivery in local administrative organizations (LAOs) within the context of digital government transformation. Drawing upon New Public Management (NPM), the Technology Acceptance Model (TAM), and Digital Governance frameworks, the study reveals that effectiveness is determined by three key dimensions: (1) Organizational Management focusing on policy continuity and paperless innovation; (2) Digital Competency of personnel, particularly the role of the Office of the Permanent Secretary as a data integration hub; and (3) Access and User Behavior within multi-generational households. The analysis also highlights significant challenges, including infrastructure instability, budgetary constraints, and the digital divide. Consequently, the article proposes policy recommendations to enhance future effectiveness through citizen-centric design, strict adherence to the Royal Decree on Electronic Performance of Official Functions B.E. 2565, and the establishment of "Digital Buddies" at the community level. Ultimately, these measures aim to create public value and tangibly improve the quality of life for local citizens in the digital era.
Author: Sangkruth, Pailin
Language: Thai
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7220164284