Work

Analysis of Factors Affecting Growth E-Commerce in Indonesia

Year: 2024

Type: article

Abstract: This research aims to analyze the influence of internet user levels, population and infrastructure on e-commerce growth. Multiple linear regression analysis was used to test the research hypothesis. The F test results show that simultaneously, the three independent variables have a significant effect on e-commerce growth (0.000 < 0.05 and f count 305,926 > f table 9.28). The partial t test shows that population and infrastructure have a positive and significant influence on e-commerce growth, while the level of internet users does not show a significant influence. The coefficient of determination (R-squared) value of 99.8% indicates that the regression model is able to explain almost all variations in e-commerce growth.

Source: International Conference Epicentrum of Economic Global Framework

Authors: Sabilayana, Zulfa, Andria, Nazliana Nasution, Lia

Institution: Universitas Pembangunan Panca Budi Medan

Language: English

Topic: E-commerce and Technology Innovations

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W7220176780

FWCI:

Cites: 2

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Related to: 10