Year: 2023
Type: article
Abstract: SWOT analysis, an acronym for Strengths, Weaknesses, Opportunities, and Threats, is a foundational strategic planning tool widely used in business, public administration, healthcare, and education. This paper explores SWOT analysis as a decision-making instrument, focusing on its utility in both organizational and personal strategy development. It assesses the theoretical foundations, practical applications, and limitations of the SWOT model, drawing on interdisciplinary case studies. Despite criticisms regarding its simplicity and subjectivity, SWOT analysis remains a vital heuristic for understanding complex environments, fostering situational awareness, and guiding informed decision-making.
Author: Ahmed Nawaz
Institution: Government College University, Faisalabad
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
Funder: Strong
OpenAlex ID: W7220348290