The Role of Social Media in Enhancing Students Learning at University Level: https://doi.org/10.5281/zenodo.19464789
Year: 2026
Type: article
Study design: Observational Study
Abstract: This study was conducted to examine the role of social media in enhancing students learning at university level. The objectives of the study were: i) To identify social media platforms used by students at university level, ii) To assess the level of students learning at university level & iii) To examine the role of social media in enhancing students learning at university level. A quantitative approach by descriptive method was used to conduct the research and cross-sectional survey techniques was used to collect data. The population comprised all 4,217 student’s faculty of social sciences at the University of Kotli AJ&K, from which 353 students were selected using simple random sampling following Morgan's (1970) table. "The researcher developed a five-point Likert scale questionnaire for the study. The questionnaire has three sections. The first section focused on social media, the second section dealt with students' learning, and the third section explored the role of social media in enhancing students' learning at the university level." The reliability of instrument was measured through Cronbach’s Alpha and the value was .776. The researchers collected data personally. The response rate was 100%. The data were analyzed by using Statistical Package for Social Science Software (SPSS). The researchers applied mean score. It is concluded that social media significantly enhances learning experiences, promotes academic discussions, and increases engagement. Overall, the findings suggest that social media enables students to access a vast array of educational resources, engage in discussions beyond classroom boundaries, and collaborate with peers more effectively at the university level. Hence, university administrations are recommended to boost student engagement by integrating social media into coursework and creating dedicated groups. This makes learning more interactive and prepares students for a digitally driven world. By leveraging social media, universities can enhance the overall learning experiences of students.
Authors: Taswar Hussain, Alia Masood, Saima Kayani
Institution: University of Kotli, Azad Jammu and Kashmir
Language: English
Subfield: Education
Field: Social Sciences
Domain: Social Sciences
SDG: Quality education
Open Access status: bronze
OpenAlex ID: W7220748662