Artificial Intelligence and Competition Law in India: A Perspective on Key Challenges and Opportunities
Year: 2026
Type: article
Abstract: Artificial Intelligence (AI) has experienced significant growth in recent years. Generative AI has demonstrated remarkable capabilities in performing tasks traditionally associated with human intelligence. Advancements in this technology have led to the development of AI-based virtual companions that provide emotional support and engage in conversations with users. In light of these developments, competition authorities are increasingly challenged to balance the benefits that AI-driven markets offer to consumers with the need to mitigate risks related to anti-competitive behaviours and practices. This dual focus highlights the complexities of regulating a rapidly evolving technological landscape while ensuring fair competition and consumer protection at the same time. This perspective is an attempt at collating existing information on the theme and thereby meaningfully contributing to current discourse on the intersection of AI and competition law in India’s context, using available literature and personal interpretations. All in all, this article seeks to form a balanced opinion on the subject and professes the need to maintain a pro-competitive and innovative stance in competition regulations pertaining to the AI industry in India.
Author: Kanupriya
Institution: Indian Institute of Foreign Trade
Language: English
Subfield: Law
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7220883039