Work

Teaching Generation Z: The Pedagogical Innovation Pentagon For Hybrid Introductory Marketing Education

Year: 2026

Type: article

Source: Marketing Education Review

DOI: 10.1080/10528008.2026.2699800

Author: Oula Bayarassou

Institution: EM Normandie Business School

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W7221629410

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Cites: 33

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