How Consumers Negotiate Trust and Responsibility Towards AI ‐Generated Virtual Influencers?
Year: 2026
Type: article
Source: Journal of Consumer Behaviour
DOI: 10.1002/cb.70266
Authors: Tilen Pigac, Ava Huang
Institution: Metropolitan University
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W7221655110