Work

Watch now or never: fear of a better option (FoBO), maximizing tendencies, and decision-making on video streaming services

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-01-2026-8834

Authors: Paulo Rita, Pedro Miguel Oliveira, Mariana Sousa, Marlon Dalmoro

Institutions: Universidade Nova de Lisboa, Instituto Português de Administração de Marketing, Universidade Federal do Rio Grande do Sul

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7221672134

FWCI:

Cites: 48

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