Work

Optimal livestreaming strategy of brands considering the flow cost and spillover effect

Year: 2026

Type: article

Source: Kybernetes

DOI: 10.1108/k-12-2025-3098

Authors: Liang Su, Wen Zhang

Institutions: University of Science and Technology of China, Jiangnan University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7221685338

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Cites: 36

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