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When emotions matter: the contextual effectiveness of emotional expressions in AI agents

Year: 2026

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-07-2025-0569

Authors: Peng Liu, Xingwei Lu, Weizhen Zhou

Institutions: Central South University, Huazhong Agricultural University, Huazhong University of Science and Technology

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W7221784971

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Cites: 76

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