A study on organizational reputation management: HR collaboration with PR to influence and control the narrative in the public domain
Year: 2026
Type: article
Abstract: This review research paper skims through the area of organizational reputation management. Organizational reputation management is the practice of tailoring and preserving an optimist public image for a company or organization. It’s an integral component of modern business, specifically in the digital age, where facts about a company, whether optimist or pessimist, can propagate promptly and have eloquent repercussions. In the domain of newfangled business, the collaboration between marketing and Human resource Management (HRM) has surfaced as a crucial axis for organizational triumph. This amalgamation, often dominated, is the foundation for developing a workforce that is not only adept in their respective roles but also assimilates the brand's ethics, thereby thrusting the marketing strategy forward. The alignment of HR practices with marketing objectives ensures that employees are the torchbearers of the brand, nurturing a culture that resonates with the company's vision and market intentions. In the tracing of organizational symbiosis, the interplay between Human Resources (HR) and marketing departments is crucial. The former's blueprints can be elaborately interwoven into the fabric of marketing objectives to nurture a compatible brand identity and activate market success. This alignment is not simply about equivalent operations but about rooting marketing goals into the DNA of HR practices.
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7222071858
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