Work

Towards age-friendly live streaming: the impact of bullet-screen comments speed and density on older adults' user experience in health-oriented live streaming

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-02-2026-0431

Authors: Weimin Zhai, Shiyu Fan

Institution: Shenzhen Technology University

Language: English

Topic: Technology Use by Older Adults

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W7222552580

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Cites: 31

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