Mapping Generative AI, Consumer Behavior, and Digital Trust in Global Marketing
Year: 2026
Type: article
Study design: Systematic Review
Source: Journal of Global Marketing
Authors: Gerardo Petroccione, Shaghayegh Asady
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W7222807790