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Matching Minds and Messages: The “Why” and “How” of Boosting Savings Through Construal Alignment

Year: 2026

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.70260

Authors: Tathagata Ghosh, Irfan Shamim, Sridhar Guda, Anju Gupta

Institutions: Great Lakes Institute of Management, Manipal Academy of Higher Education, T A Pai Management Institute, Indian Institute of Management Kozhikode, Management Development Institute, The NorthCap University

Language: English

Topic: Financial Literacy, Pension, Retirement Analysis

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7222865689

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Cites: 97

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