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The role of AI robotics and marketing execution capabilities in B2B value realization and accumulation under technological uncertainty

Year: 2026

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-07-2025-0709

Authors: Rafique Ahmed Khuhro, Dapeng Liang, Rohail Ashraf, Muhammad Asif Khan

Institutions: University of Haripur, Harbin Institute of Technology, Industrial University of Ho Chi Minh City, Northumbria University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7222898245

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Cites: 75

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