Work

The Motivational Paradox: How Aspirational-Goal Communications Influence Sales Performance and Information Acquisition

Year: 2026

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.2024.1051

Authors: Doug J. Chung, Dongkyu Chang

Institutions: The University of Texas at Austin, City University of Hong Kong

Language: English

Topic: Employee Performance and Motivation

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7222957362

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