Type: article
Study design: Observational Study
Abstract: Digital innovation is celebrated for its productivity gains and business value creation, yet its pervasive influence increasingly raises concerns about its negative consequences for society, especially for individuals. Beyond organizational perspectives, less is understood about individuals as stakeholders affected by digital innovation. Addressing this concern, this study examines what cognitive associations individuals hold toward digital innovation–if any–combining explicit self-report measures with a single-category implicit association test across four dimensions: evaluative valence, value orientation, locus of agency, and gender. The results reveal that digital innovation is evaluated positively and associated with economic value creation, organizational actors, and male gender. The findings demonstrate that individuals’ cognition serves as a meaningful empirical site for capturing the multidimensional nature of digital innovation. These insights call for a more holistic perspective on digital innovation research and greater consideration of diverse stakeholders in shaping and governing digital innovation.
Institution: Heinrich Heine University Düsseldorf
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7222988190