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The Bright Side of Social Networking Sites: A Diary Study on the Effects of Observing Prosocial Behavior on Well-Being

Type: article

Abstract: Although social networking sites (SNSs) are often associated with a wide range of antisocial behaviors, such as cyberbullying or incivility, positive interactions are frequently overlooked. While the offline environment highlights the benefits of observing prosocial acts, there is limited evidence supporting this in the online world. Through a weekly diary study over 14 weeks, we examine the connections between observing prosocial behavior on SNSs and different dimensions of well-being. Our results reveal significant between-person associations and within-person effects of observing prosocial behavior on emotional, psychological, and social well-being. Additionally, more frequent exposure to prosocial behavior was associated with a more positive view of humanity. Amid concerns about SNSs, our findings highlight the platform's positive aspects and suggest that exposure to certain content is positively associated with well-being.

Source: Journal of the Association for Information Systems

Authors: Baumann, Annika, Krause, Hannes-Vincent, Jacobsen, Melanie Elizabeth, Krasnova, Hanna

Institution: Weizenbaum Institute

Language: English

Topic: Psychological Well-being and Life Satisfaction

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: green

OpenAlex ID: W7222991227

Cites: 69

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Related to: 10