Work

Can buyers really beware? Limits to detecting deception in marketing messages

Year: 2026

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2026.2751068

Authors: Kim B. Serota, Janell D. Townsend, Timothy R. Levine

Institutions: Oakland University, University of Oklahoma

Language: English

Topic: Deception detection and forensic psychology

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7223392067

FWCI:

Cites: 35

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Related to: 10