Towards an Epicurean Pragmatic Model of Sustainable Capitalism. A Philosophical Framework for Values-Driven Business
Year: 2026
Type: article
Abstract: This paper reinterprets Epicurean ethics as a strategic lens for sustainable capitalism, emphasizing its relevance beyond traditional philosophical discourse. By focusing on the concepts of ataraxia (tranquility) and aponia (absence of bodily pain), the article proposes a pragmatic ethical framework for business leaders navigating ecological and social challenges. Drawing on contemporary scholarship and real-world applications, it outlines how moderation, simplicity, and community — core Epicurean values — can inform responsible corporate governance and long-term value creation. Central to this framework is the concept of sobriety (sobrietas) — reinterpreted here as a philosophically grounded governance disposition that distinguishes genuine Epicurean corporate cultures from superficial sustainability rhetoric. Rehabilitating Epicureanism as a philosophy of rational sufficiency rather than indulgence, the article draws particularly on the work of Warren (2004) and Nussbaum (1994) to show how the ethical foundations of this philosophy — moderation, simplicity of life, the importance of friendship, and the pursuit of natural pleasures — can guide businesses toward environmentally and socially responsible conduct. These principles, which resonate with contemporary reflections on frugality and voluntary simplicity (Alexander and Ussher 2012), may provide the basis for a business ethics capable of addressing the challenges of anthropocenic capitalism (Bansal and Song 2017). The article thus demonstrates how these orientations can be translated into concrete strategies for resource management, stakeholder engagement (Freeman 1984), and long-term value creation. The "garden" of Epicurean philosophy thereby emerges as fertile ground for cultivating a sustainable business ethics, in line with recent calls for practical wisdom in managerial governance (Beabout 2012). The Brundtland Commission report (1987) stated, “Sustainable global development requires that those who are more affluent adopt lifestyles within the planet’s ecological means.” This paper’s central and limited claim is that the Epicurean philosophy will help in transitioning to such lifestyles. Sustainability need not require self-sacrifice if one can learn to be happy with natural and necessary pleasures and do without unnatural and unnecessary pleasures. Rational limits to growth are not the same thing as rational limits to desire, but they support each other.
Source: Philosophy of Management
Authors: Xavier Pavie, Oidinposha Imamkhodjaeva
Language: English
Domain: Social Sciences
Open Access status: hybrid
Estimated APC paid: $3,390
OpenAlex ID: W7223459956