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Artificial intelligence in marketing: a knowledge management perspective on decision-making

Year: 2026

Type: article

Source: Journal of Knowledge Management

DOI: 10.1108/jkm-05-2026-1003

Authors: Álvaro Hernández-Tamurejo, Sandra Horvat, Vatroslav Skare

Institutions: Universidad Rey Juan Carlos, University of Zagreb, Ekonomski fakultet - Zagreb

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W7223471334

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Cites: 65

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