Work

Galavis: the challenge of repositioning a brand with history and tradition

Year: 2026

Type: article

Source: Emerald Emerging Markets Case Studies

DOI: 10.1108/eemcs-12-2024-0540

Authors: Juan Ernesto Perez-Perez, Cesar Jhonnatan Horna-Saldaña, Rolando Eslava-Zapata, Verenice Sánchez-Castillo

Institutions: Esan University, Universidad Libre, Universidad de la Amazonia

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7223476947

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Cites: 4

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