Color lightness as a sensory marketing cue: implications for guest decision-making
Year: 2026
Type: article
Authors: Yingying Dong, Alei Fan, Kevin Kam Fung So
Institutions: Purdue University West Lafayette, Kyung Hee University
Language: English
Topic: Color perception and design
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7223692609