Strategic Positioning: Competitive Advantage and Value Creation (B) Key concepts - Background Note
Year: 2026
Type: article
Abstract: Definition of competitive advantage: A firm has a competitive advantage when it earns a higher economic profit than its rivals in the same market. This is achieved by creating and delivering more economic value.• Value creation: Value creation is central to competitive advantage. It is defined as the difference between the perceived benefit (maximum willingness-to-pay) and the cost incurred in producing the product/service (hereafter, product).
Source: LBS Publishing
DOI: 10.58018/cj99-jwqf
Author: Oyedeji, Bukky
Institution: London Business School
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7223992005