Work

Differences in men’s and women’s responses to large-size versus idealized advertising models

Year: 2026

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2026.2751347

Authors: Xiu Wu, Bianca Grohmann

Institutions: Université Laval, Concordia University

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Concordia University

OpenAlex ID: W7224022072

FWCI:

Cites: 91

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Related to: 10