Work

Customer involvement and performance outcomes in supply chain and customer management: direct and mediated effects through mass customization capability

Year: 2026

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-02-2025-0152

Authors: Yen-Chun Chen, Ta-Kai Yang

Institutions: National Taiwan Normal University, Chinese Culture University

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7224287968

FWCI:

Cites: 87

Cited by:

Related to: 10