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Examining Digital Human Resource Practices in Karachi, Pakistan: The Influence of Technological Change, Employee Attitude, and Employee Competency

Year: 2026

Type: article

Abstract: This study examines the influence of Technological Change (TC) on Digital Human Resource Practices (DHRP), focusing on the roles of Employee Attitude (EA) and Employee Competency (EC) in Karachi, Pakistan. Data were collected from 244 respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS 4. The findings reveal that Technological Change significantly and positively influences DHRP and Employee Attitude, while Employee Attitude significantly enhances DHRP. Employee Competency significantly moderates the relationship between Employee Attitude and DHRP, but the negative interaction effect does not support the hypothesized positive moderation. The study provides implications for digital HR implementation and future research.

Source: International Journal of Business Strategy and Innovation

DOI: 10.68090/ijbsivol1iss2-22

Authors: Munashira Irfan, Ayesha khan

Institution: Iqra University

Language: English

Topic: Employer Branding and e-HRM

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: hybrid

OpenAlex ID: W7224367912

FWCI:

Cites: 68

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Related to: 10