Work

Exploring food neophobic and consumption motives of Indonesian Gen Z toward traditional beverage (case study: Beras Kencur , Indonesian traditional beverage)

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of International Food & Agribusiness Marketing

DOI: 10.1080/08974438.2026.2752847

Authors: Agra Mahatma Awahita, Dwi Larasatie Nur Fibri, Rini Yanti

Institution: Universitas Gadjah Mada

Language: English

Topic: Sensory Analysis and Statistical Methods

Subfield: Food Science

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDGs: Zero hunger, Good health and well-being

Open Access status: closed

OpenAlex ID: W7224658184

FWCI:

Cites: 52

Cited by:

Related to: 10