Work

LIKE-A-PRO Living Labs choice environment factsheet. Making alternative proteins easier to notice and choose

Year: 2026

Type: article

Abstract: The choice environment factsheet explores how food environments can make alternative proteins easier to notice, compare and choose. It draws on the LIKE-A-PRO Living Labs involving 3,729 consumers in 11 European countries. Findings show that visibility, convenient placement and presenting alternative proteins as a normal part of everyday food settings can encourage trial. Supportive nudges, recommendations and tastings can further build confidence, while clear labels and trustworthy information help consumers make informed decisions. Overall, the results suggest that well-designed food environments can support alternative protein uptake when they combine easy access and positive experiences with transparency and continued consumer choice.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.23802209

Author: Xhelili, Arlind

Institution: Collaborating Centre on Sustainable Consumption and Production

Language: English

Topic: Consumer Attitudes and Food Labeling

Subfield: Public Health, Environmental and Occupational Health

Field: Medicine

Domain: Health Sciences

Open Access status: green

Funder: European Commission

OpenAlex ID: W7224760618

FWCI:

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Related to: 10