Work

Internationalizing Marketing Management Education through Academic Exchange, Industry Engagement, and Community Empowerment: An International Community Service Program in Malaysia and Singapore

Year: 2026

Type: article

Abstract: International community service can connect marketing education with professional practice and cooperation. This program comprised an interinstitutional assignment to Malaysia and Singapore and academic–industry engagement at Karangkraf Malaysia. Implementation involved preparation, knowledge exchange, an industrial visit, reflective evaluation, and follow-up planning. Academics discussed digital marketing, while practitioners shared publishing management and business experience. Participants encountered editorial, design, printing, and distribution processes. Immediate outputs included industry insights, initial institutional communication, publication materials, and curriculum recommendations. Community empowerment took the form of reciprocal professional knowledge sharing. The program linked international engagement with industry-informed education.

Source: SERVITIUM RESEARCH Community Service Journal

DOI: 10.38035/servitium.v2i1.74

Authors: Muhammad Iqbal Ismail, Dewiana Novitasari, Inneke Respatiningsih

Institutions: Universitas Pamulang, Universitas Insan Pembangunan Indonesia

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Quality education, Partnerships for the goals

Open Access status: hybrid

OpenAlex ID: W7224867965

FWCI:

Cites: 32

Cited by:

Related to: 10