Shamanism with an approach to the theory of attrition entrepreneurship
Year: 2026
Type: article
Abstract: This article critically examines the relationship between metaphorical shamanism and the “theory of attrition entrepreneurship.” In this context, shamanism is not treated as a religious or cultural tradition, but as a pattern of belief formation, persuasion, and the creation of false needs in areas such as tobacco use, fortune-telling, pseudo therapies, and the aggressive promotion of beauty products. Research evidence shows that consumerism and targeted advertising, especially among adolescents and young adults, can reinforce risky behavior, emotional decision-making, and unhealthy consumption patterns251015. On the other hand, some forms of spiritual or indigenous entrepreneurship may operate at the intersection of service, belief, and income generation, but when profit-making is based on deception, fear, or psychological dependency, it leads not to sustainable value creation but to entrepreneurial attrition612. Therefore, this article argues that income generated through quasi-shamanic mechanisms weakens the social and moral capital of society and encourages the growth of unproductive and low-value activities.
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7224890425