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How gamified fitness services create value: a means-end chains analysis

Year: 2026

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/jsm-03-2026-0215

Authors: Hong-Wen Lin, Ya-Cing Jhan, Yu-Ling Lin

Institutions: Chinese Culture University, National Taipei University of Business, National Chin-Yi University of Technology

Language: English

Topic: Educational Games and Gamification

Subfield: Developmental and Educational Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7224963900

FWCI:

Cites: 84

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Related to: 10